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What is the blue economy

The fundamental objective of the Blue Economy is for companies to be efficient when producing their goods and services. The Belgian economist Gunter Pauli gave birth to this concept in 1994 in order to make the best use of resources, he designed an economic model that was environmentally responsible.

  • The blue economy contributes to climate change mitigation by developing offshore renewable energy, decarbonizing maritime transport and greening ports.
  • It will make the economy more circular by renewing the standards for fishing gear design, for ship recycling and for the decommissioning of offshore platforms
  • Developing green infrastructure in coastal areas will help preserve biodiversity and landscapes, while benefitting tourism and the coastal economy.

Why the concern to be sustainable?

When speaking from the definition of Sustainability, it is specified that «especially in ecology and economy, which can be maintained for a long time without depleting resources or causing serious damage to the environment».

Sustainability taken to the business field could be the long-term permanence of the organization. The important thing in this aspect is that it does not affect any type of resource used, whether human, natural, tangible or intangible.

Sustainability can also be seen as a source of competitive advantages, thanks to a more efficient use of resources, it can improve brand reputation and consequently consumer loyalty, it allows companies to attract and retain the best professionals.

More than 70% of the planet’s surface is occupied by seas and oceans.

Blue economy in corporate sustainability 

The seas and oceans are part of the future economy, offer jobs and opportunities, and have great potential for innovation and growth. 

In the report to Transforming the EU’s blue economy for a sustainable future, they mention that «the blue economy encompasses a wide range of operations that are essential to people’s daily lives, and the range of companies involved ranges from large international companies to local SMEs. Food and energy production, mining, maritime industries, transport and tourism are the main sectors now linked to the marine environment, while there are also emerging sectors, such as the production of new types of blue bioeconomy products. Circular economy and water protection activities are also intrinsically linked to the blue economy.»

The alignment of all those involved in the sector is necessary in order to improve the conditions that generate competitiveness when transforming the activities that have been carried out in a certain way to date. The digitization and greening of maritime transport, for example, requires transversal support from all the entities involved.

Challenges of the blue economy for environmental sustainability

After all, the ocean is the main climate regulator we have. It provides clean energy and keeps us supplied with oxygen, food and many essential resources. «There can be no green without blue.»

The blue economy aims to imitate nature’s cycles as much as possible, to generate actions that are in tune with the natural transformation of resources and their responsible use.

The blue economy also contributes to most of the United Nations Sustainable Development Goals (SDGs), in particular those related to the oceans, seas and marine resources, climate action, poverty and hunger reduction, promotion of health and well-being, responsible consumption and production, decent work and economic growth.

In this sector, it also highlights the role of innovation to improve energy efficiency and material efficiency and contribute to reducing greenhouse gas emissions, air and water pollution and the amount of waste.

The commitment is everyone’s

Corporate sustainability faces us with challenges that undeniably require a great deal of effort. The alignment to carry out good practices inside and outside the company is not an easy task. At Navlandis we were born with the idea of generating a positive impact, which has allowed us not only to believe this narrative but also to apply it in the manufacture of our collapsible containers. We continue to grow, we continue to learn and we continue to look for ways of doing and transform the way of thinking and doing for a more sustainable and in tune not only with nature but also with the social benefit.

Learn more about our commitment to environmental impact here.

Camila Hurtado

Coordinadora de proyectos subvencionados y de marketing en Navlandis.

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